Advertorial: The Child Study Center

Advertorial: The Child Study Center

Challenge: The Child Study Center, a non-profit that raises autism awareness and helps children with developmental differences, asked Concussion to create an advertorial based on the testimony of a little boy named Caleb Solution: One of the more “journalistic” projects I have been given as a writer, this advertorial is one of my favorite pieces. ...

Bank of America E-Blast

Bank of America E-Blast

    Challenge: As the direct marketing agency for Bank of America, Rapp was tasked with creating simple, helpful e-blasts to inform Bank of America customers about their new options with the bank’s connections with Merrill Edge. Solution: We created a series of these e-blasts, telling a progressive story about the details of Bank of ...

Fort Worth Transportation Authority Website

Fort Worth Transportation Authority Website

Challenge: The Fort Worth Transportation Authority wanted to redesign and re-write their website, The T. Solution: The web developers and creative worked together to make The T website much more informational and user-friendly. I contributed long-form copy.

Puzzle Scuttle Campaign

Puzzle Scuttle Campaign

Challenge: The Child Study Center, a non-profit that helps families that have children with learning disabilities, decided to hold a 5K fundraiser. Concussion was tasked with naming and branding the event. Solution: Since the symbol for autism awareness is a puzzle piece, I wanted the race to be tied to that already iconic image. Hence: ...

Choctaw Casino Newsletter

Choctaw Casino Newsletter

Challenge: As part of their re-branding strategy, Choctaw Casinos asked Concussion to redesign their newsletter to feature more exciting copy and a more streamline look. Solution: Although it’s a hard thing for a copywriter to do, the first solution was to cut the copy in half from the old newsletter. We strategized the best and ...

SafeHaven Campaign

SafeHaven Campaign

Challenge: SafeHaven of Tarrant County asked Concussion to brand their annual fundraiser, the Legacy of Women’s awards luncheon. An annual luncheon held to honor all the outstanding women in Fort Worth while raising money for women caught in domestic abuse, SafeHaven wanted a strong campaign to honor women and get donors to their cause. Solution: ...

Stargazer Entertainment Guide

Stargazer Entertainment Guide

Challenge: Shooting Star Casino asked Concussion to re-brand their image. Solution: As part of our new deliverable, we created a streamlined, semi-monthly Entertainment Guide so anyone visiting the casino could have an easy way of understanding what was happening that month and be enticed to join.  From entertainment to special promotions, the writing and design ...

Addy Awards 2009

Addy Awards 2009

Challenge: Concussion LLP was tasked with creating an innovative theme for the 2009 Fort Worth Addys Solution: We created a campaign titled, “What Did You Do to Win?” It was a bit off color; playing on how sinful the ad business can be. For the invitation, I created “prayer cards” that featured the Seven Deadly ...